Alternative Medicine

Alternative medicine (AM) is popular; about 40% of the US general population have used alternative treatment in the past year, and in Germany this figure is around 70%. The global market is expected to reach nearly US $ 200 billion by 2025, with most of these funds coming directly out of consumers' pockets.

Consumers are bombarded with misleading and false information on AM and therefore prone to making wrong, unwise, or dangerous therapeutic decisions, endangering their health and w ...